Wildlife Reserves Singapore (WRS) felt that the general public, especially parents, were either unaware of its educational programme or did not realise the wonderful wildlife education opportunity it provides for children. We needed to heighten awareness. During programme sessions, animals play the important role of special teachers. Based on this insight, we combined a well-known school image – a class photo – together with one of the zoo’s most popular residents, the orangutan. The message: WRS’ education programme delivers a learning experience beyond the ordinary.
Teacher
Awards
D&AD 2011 - WOOD PENCIL and SHORTLIST
CLIO AWARDS 2011 - SILVER and BRONZE
CREATIVE CIRCLE AWARDS 2012 - GOLD and 2 BRONZE
THE WORK 2011 - IN-BOOK
SPH INK AWARDS 2010 - GRAND PRIX and GOLD
THE WORK 2011 - IN-BOOK
SPH INK AWARDS 2010 - GRAND PRIX and GOLD
Credits
Creative Agency: Grey Singapore
Client: Wildlife Reserves Singapore
Executive Creative Director: Ali Shabaz
Creative Director: Joseph Tay
Art Director: Zi Wei Tan
Copywriter: Dunstan Lee
Photographer: Teo Chai Guan, Teo Studio
Client: Wildlife Reserves Singapore
Executive Creative Director: Ali Shabaz
Creative Director: Joseph Tay
Art Director: Zi Wei Tan
Copywriter: Dunstan Lee
Photographer: Teo Chai Guan, Teo Studio
Digital Imaging: Evan Lim, The Rabbit Hole
